From May 2019 till February 2020, APCO experts supported the development of a Trainers’ Guide to Market Studies by the AEGC. This is a convenient and user-friendly primer on how to conduct market studies for/by competition agencies in ASEAN and beyond.
The guide describes different types of market studies; lists various steps/stages in a typical market study project; and discusses important considerations, essential concepts to analyze competition, and relevant techniques in information collection and analysis, etc in great details. It also contains a Trainers’ Kit providing guidance for trainers on using the contents of the document in future trainings.
The Trainers' Guide could be found and downloaded from the website of the AEGC at <https://asean-competition.